Blar i NTNU Open på forfatter "Khorana, Sangeeta"
-
Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
ChatterjeeSheshadri, Sheshadri; Rana, Nripendra P.; Khorana, Sangeeta; Mikalef, Patrick; Sharma, Anuj (Peer reviewed; Journal article, 2021)This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence ...